Sarah Hartshorn is a demand generation and marketing leader at a technology company in California.
I’m a high energy, process-oriented marketing professional that has experience in building and executing go-to-market strategies across open source and B2B enterprise sectors. I generate pipeline and revenue by creating interest and engaging prospects throughout an enterprise's buyer’s journey across all channels.
I've lead small- and mid-sized departments and worked in a solo capacity to lead outbound and inbound demand generation, marketing operations and sales funnel development activities, as well as develop and implement high-impact, strategic campaigns and tactical marketing programs for domestic and international organizations across key demographics and vertical industries.
Anchore
Open Source & Enterprise
2020 – Current
Anchore is an organization that is passionate about DevOps to DevSecOps transformation through the use of secure container-based workflows. Anchore’s container security platform and open source tools provide transparency without compromising delivery velocity.
My role is responsible for driving growth through demand generation campaigns and programs, while working closely with team members across multiple functional areas to increase demand. I direct planning and implementation of strategic projects, as well as guide marketing operations for revops groups.
Healthify
B2B SaaS
2018 – 2020
Healthify is a health technology company that supports end-to-end care coordination across a vast social service network of healthcare and community-based organizations. Through its intuitive SaaS platform, healthcare organizations and services are empowered to address the social determinant of health and improve quality of care for patients.
In my leadership position, I optimized and energized the pipeline starting at the top of the funnel, and assumed direct responsibility for both inbound volume and quality, and the marketing team required to execute the demand generation strategy. I focused on creating structure out of ambiguity in this fast-paced and entrepreneurial environment.
Clear Capital
B2B FinTech
2017 – 2018
An established leader in property valuation management and data solutions, Clear Capital is a fintech company that provides technology platforms to speed up loan decisioning and share analytics that give real time insight into the real estate market, as well as deliver valuation management solutions for professional expertise on the condition, quality and value of residential and commercial properties.
As a people-focused leader, I assembled a creative, collaborative marketing team and inspired them to grow revenue by improving brand awareness. By leading the strategic development of ideal customer profiles, buyer personas, messaging frameworks and content strategy, I positioned the organization as a thought leader, and ensured alignment with Sales, Product and Customer Success.