Experience Extras

Demand Generation

• Creating full-funnel lead generation nurturing process
• Establish and report on campaign metrics, closed loop reporting and ROI
• Determine ongoing improvements to the qualified lead flow and reporting process to ensure leads are correctly qualified, routed and their impact is measured
• Optimize online marketing initiatives, rigorously analyzing the acquisition funnel and working with design to drive conversions
• Design, test and execute progressive nurturing campaigns with marketing automation

Marketing Operations

• Owning, building and updating all modern marketing and sales development solutions such as Salesforce, Marketo, Hubspot, SalesLoft, Bizible, ZoomInfo, RingLead, and others
• Development of platform and process training documentation that guides the marketing and sales teams
• Strong understanding of the sales and marketing funnel and business processes, and how technology and platforms fit as part of solutions
• Strategic advisor to the stakeholder teams, helping them look at their data and motions and suggesting pivots they can make to move towards growth
• Manage the marketing technology stack and transformation, including: selecting solutions, integrating them into CRM and other technologies, as well as creating process to ensure full implementation and utilization while achieving anticipated impact

Leadership

• Build and scale successful marketing teams from the ground up
• Strong leadership skills with the ability to motivate, coach and hold teams accountable to produce high-quality results
• Engaged and collaborative member of executive leadership teams, working to deliver corporate goals and results, while supporting employee development and engagement
• Drive marketing roadmaps and strategic visions for organizations by helping them to better understand their audiences and ultimately further their brand and products within the marketplace
• 20+ years of well-rounded marketing and senior leadership experience in the B2B space